I’m Rich Price, a full-time REALTOR® with Keller Williams serving the Jackson Metro area, including Brandon, Madison, Flowood, and Ridgeland. Over the past five years, I’ve helped families and individuals buy and sell homes with clarity and confidence — closing more than $6 million in volume annually.

My approach is simple: real estate isn’t just about property, it’s about building your rich life. That means creating a clear game plan, providing expert guidance at every step, and helping you make decisions that grow both your wealth and your well-being. Whether you’re a first-time homebuyer, a growing family, or looking to maximize the value of your home, I use data-driven insights, proven negotiation skills, and premium marketing to deliver results.

I combine deep local market knowledge of Hinds, Rankin, and Madison counties with modern technology — from digital signatures and AI-powered market analysis to targeted social media campaigns — to make the process seamless and stress-free. Clients count on me not just as an agent, but as a long-term partner and coach for every stage of homeownership.

My wife and I have been married since 2004, and we have two kids, Jude and Dominic. Some of the things I’m into that aren’t related to real estate are spending time with my family, cooking, weightlifting, watches, and music.